Digital marketing is a tried and tested successful method of advertising and is as effective as it ever was, and when it comes to email marketing this is one strategy that will help not only improve sales but increase brand awareness without costing more.
While social media has been shown to help brands grow, statistics indicate that email marketing is 40 times more effective at attracting new customers, and by doing this you quickly reach a larger audience and ideally new demographics too. And once your customer contact list is continually developing you can then begin to advertise your products, brand, or services through effective, personalized emails.
Sending marketing emails needs to be done in such a way that is not overwhelming to the clients, and is tailored to specific audiences so they feel listened to and valued. Nothing is more heartfelt than receiving an email promoting a product, or offering a service that is just what you have been looking for. By engaging with customers on a personal level and using the most reliable email marketing tools such as industry professionals Mailrelay, you can be sure your customers will receive the very best content at the appropriate time.
Now all you need is an arsenal packed full of ready-to-go strategic marketing techniques to elevate and boost sales and you will become a household name before you know it. Let’s dive in and see what you can do to take your brand and company to the next level through email marketing.
Creating better results
These strategies of email marketing are simple yet effective but have been shown to improve sales, offer high returns on investments, and work well into the future.
Give your customers a reason
Building a customer base and continually developing a large customer repertoire takes time, but creating content that piques their interest is a must if you are hoping to persuade them to offer their information and sign up or subscribe. Sign-up promotions or discounts are a great way to connect with new potential clients and offer results to surveys or quizzes to their emails.
Responsive well-designed emails suitable for mobile phones
It is no secret that the generation of today is glued to their mobile phones, so what better way to catch their attention than with a well-executed email? That email, however, should be optimized for mobile screens and usage without the risk of lacking or lacking in quality when it comes to screen navigation and optimization.
Re-connect and engage with inactive subscribers
We have all clicked unsubscribe to an email received from a brand at some point in our lives, so thinking about why you did that will help you better determine how not to make the same mistake. Your emails should be relevant, filled with quality content specific to your target audience, and not sent every hour of the day overwhelming and more than likely annoying your subscribers. Touch base with contacts that may have stepped away, and consider a resigning discount exclusive to subscription reactivation, everyone loves to feel needed and wanted, right?
Keep your readers interested and in suspense
Cliff hangers at the end of an email are a sure thing to keep your readers engaged. Who doesn’t love waiting for the upcoming free recipe of the week, or weekly discount code in the next email episode? Be sure you leave them wanting more. Send your marketing emails using Mailrelay if a reliable email marketing tool is what you want, and be sure your customers never miss out on what’s to come.
Welcome emails need to be appealing
Attention-grabbing, aesthetically pleasing emails are a must when it comes to new users. Bold colors and design layout will keep their focus, and content welcoming them to this niche brand of yours should approach them in a manner that shows you value their loyalty and trust.
Your email content should be well laid out
While content is crucial when trying to engage with customers, the way the content is presented is equally important. Your email template should offer simplicity without leaving information out, and create eye-catching areas where bold statements and details are offered but the overall feel of the email is not overwhelming to the person reading.
Utilizing the word ‘YOU’
As you build relationships your brand becomes more well-known, and you can see your contact list steadily increasing, begin personalizing emails with customer names. This makes them not only feel like part of ‘family,’ but valued. If you aren’t sure about this yet, at the very least start emails with ‘you’ thrown in the mix and not just the generic ‘customer.’
At the end of the day, the idea is to get great content-filled emails out to your customers in an effective, efficient manner. Using Mailrelay to get the job done right the first time around while you focus on the content, you can be sure you have a winning combination on your hands.